Subaru of America

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Subaru of America Featured

Subaru of America, Inc. is a wholly-owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Subarue is the only automobile manufacturer to offer all-wheel drive as standard equipment on every vehicle they make. Headquartered near Philadelphia, the company markets and distributes Subaru vehicles, parts and accessories through a network of nearly 600 dealers nationwide..

Subaru of America Features
  • Subaru of America, Inc., (SOA), has been located in the Philadelphia region since the company started in 1968. SOA moved to its current Cherry Hill, NJ facility in 1986. The $18 million, 115,000 square-foot, seven-story structure serves as the company's national headquarters where approximately 296 people work.
  • The field offices are responsible for all regional operations including distribution of cars and parts, service, local advertising, merchandising, sales incentives and Suabru dealership relations within their territories. The SOA regional offices employ nearly 100 people. Subaru has five regional offices serving five regions of the U.S.
  • Three independent distributors represent Subarus and oversee all activities within certain geographical territories.
  • Through its manufacturing, marketing and franchise dealer network, Subaru USA operations directly impacts more than 5,000 jobs in the U.S. By using hundreds of American suppliers and vendors, Subaru has an additional impact on nearly 20,000 jobs nationwide.

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Terms Defined
  • MSRP: "Manufacturer's Suggested Retail Price". This is the actual price that is typically attached to the car via a sticker on the window.
  • Invoice: This is an invoice provided by the manufacturer that is not actual Base Cost. Invoices have a hidden fee or "Holdback" that equals a percentage of the MSRP or Invoice price.
  • Shipping: The fee charged for transporting the vehicle to the dealer from the manufacturer. This charge is to be passed on to the buyer without any markup.
  • Hold Back: This is a non-published pricing promotion (discount) that is given back to the dealer at the conclusion of a sale of a vehicle.
  • Final Cost: This is derived by adding shipping to the invoice amount and subtracting any rebates and hold back.
  

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